TaTaTu is a blockchain-driven social entertainment platform. The solution will allow users to post, share and consume various content. Participants will be rewarded with ERC20 TaTaTu tokens (TTU) tokens for sharing and watching movies, music videos, sports content, etc. TaTaTu will provide a blockchain-driven Digital Rights Manager tool that will enable content providers (e.g. movie producers and distributors) to locate and enforce distribution and viewing rights. Advertisers will be able to purchase ad space for TTU tokens. Users will be rewarded with TTU for watching these ads.